The Lingerie Journal Article: Julie France 4-Point Loop & Strap System
Julie France 4-Point Loop & Strap System
Adjustable straps allow use with any size and style of bra
Above: Léger High Waist Boy Short Shaper featuring the Julie France 4-Point Loop & Strap System.
“[Customers] are overjoyed at the comfort and ease of how the 4-Point Loop and Strap System holds their shapers up in place…” – Erica Thomas, Dirty Little Secret Lingerie.
Julie France Body Shapers is known as one the most advanced and innovative shapewear collections on the market and has been a pioneer in developing shapewear features to keep customers looking slim and smooth. One of the most important developments of Julie France Body Shapers is the brand’s 4-Point Loop and Strap System.
This component of the brand’s High-Waist Styles allows the wearer to attach the body shaper to her own bra, creating a personalized body suit. Adjustable straps allow use with any size and style of bra.
Above: Julie France Leger High Waist Boxer Shaper, style #JFL13 in black.
How the Julie France 4-Point Loop & Strap System Works
The 4-Point Loop and Strap system attaches to the body shaper in the center front below the bust line, on each side, and the center back of the shaper. The wearer can then easily loop the straps around her bra and then connect back to the shaper.
The system is a solid seller for the brand and it’s retail partners. Erica Thomas of Dirty Little Secret Lingerie says, “I’ve been told that [the Julie France 4-Point Loop & Strap System] is ‘The perfect set it and forget it’ type of body shaper unlike most brands they have tried. I have also been told to never stop selling Julie France Body Shapers!”
Above: Leger High Waist Thong Shaper, style #JFL06. featuring the Julie France 4-Point Loop and Strap System.
“Our customers seem to love the convenience of the straps!” – Alma Guerrero, feelfoxy.com.
Once the shaper is attached to the bra, the wearer can feel comfortable and confident that the shaper will stay in place, sitting at the top of the rib cage just below the bust line. The shaper will not slide or roll down the body from everyday movement, guaranteeing a smooth silhouette from bust to bottom.
Above: High Waist Panty Shaper, style #JF004, featuring the Julie France 4-Point Loop and Strap System.
“At Feel Foxy we think the 4-Point Loop and Strap system is a great added feature to the Julie France Products,” said Alma Guerrero, Sales and Marketing Coordinator for feelfoxy.com. “Our customers seem to love the convenience of the straps! The Loop and Strap System means they don’t have to worry about the shaper moving around or rolling down throughout the day but they also aren’t limited in wardrobe by bulky shoulder straps.”
Alma notes that the Julie France High Waist Boxer Shaper and the Tummy Shaper are some of their best selling styles with the 4-Point Loop and Strap System.
Above: High Waist Slip Shaper in black, style #JF018, featuring the Julie France 4-Point Loop and Strap System.
See Julie France in person
Most of the shaper styles we’ve showcased here come in S, M, L, XL and are available in black and nude. Buyers visiting the International Lingerie Show will have a chance to see the brand in person from September 15 – 17, 2014 at the Rio Hotel in Las Vegas.
- See more at: http://thelingeriejournal.com/julie-france-4-poin...